This was one of those. We all have one. Its the campaign you can't let go of. I know we are not supposed to be precious but i bet everyone secretly has one if not more they would have sold a loved one for. This was mine. It never got off the table but we worked hard on it. Beechies is the thing to share. So what if... every time you shared a Beechies, somewhere in the world something amazing happened?... Positive karma i guess. The print wasn't conventional. We wanted to provide a template online and the hope was to let it go viral. It was fun and maybe a bit scary for a client.
Because web is interactive we wanted the message to be driven home really strongly. The idea was to create a website that gets better everytime you share a Beechies...
