The brief was to promote the Sandisk 4GB camera card at CNA stores. This was when the 4Gb card had just come out. The idea won the outdoor category on bestadsontv.com a while ago.
CNA wanted to try a buy back promotion in a P.E store where customers could bring their old cell phones in and get R150 off any new phone. The insight was found in the weight of old phones vs the smaller new phones. ( this was before they bought out the iPhone)
