The Vega Imagination Lab is a development school in Jozi town that allows young black creatives the chance to get into the industry. We all know how expensive ad school is and this course is free. I did these ads for the new vernacular category at Loeries and got 3 finalists. The ads take place in an all to familiar scenario, the creative review where the C.D is white and reviewing a vernacular script. The ads highlight how rediculous this is. The creatives completely lie their way through scripts and the C.D, oblivious to whats going on, finally approves them. The payoff line says: we need more black creative directors in the industry. Enrole now at V.I.L.
'This product doesn't work, i would never use it" is the rough english translation of what is being read in the script.
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"Work! What work it was the weekend. Do you really think i would work on the weekend after being briefed so late" is a rough translation.
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" I could be the next shakespear and you wouldn't even know. Yet here i sit, reading you this script" is the rough translation.
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